Building Companion
Home Building
Marketplace
Home Building
Marketplace
Xella is one of the most significant building materials producers in Europe. They wanted to attract new customers with best-in-class digital service.
Xella is one of the most significant building materials producers in Europe. They wanted to attract new customers with best-in-class digital service.
Client
Client
Xella
Xella
Timeline
Timeline
Since 2019
Since 2019
My Role
Lead Designer
Lead Designer
The first step was to discover what are the biggest problems in home building journey of private investors.
The first step was to discover what are the biggest problems in home building journey of private investors.
The first step was to discover what are the biggest problems in home building journey of private investors.
Design Sprint Workshop
Design Sprint Workshop
After 4 days of the workshop, I tested the prototype with 5 people who are in the middle of building a house. I collect enough feedback to confirm our hypothesis.
After 4 days of the workshop, I tested the prototype with 5 people who are in the middle of building a house. I collect enough feedback to confirm our hypothesis.
Conclusion #1
It is extremely hard to find construction services at the peak of the real estate market. No one answers calls.
Conclusion #2
Construction professionals are tired of “cold calls” from people who do not even own a house plan.
Conclusion #3
Our idea of a marketplace where the right investor is matched with the right professional received positive feedback.
How it looks
Here’s Building
Companion
Here’s Building Companion
Search Contractors by Location, Service, and Availability
Search contractors by location, service and availability
To increase the chance of finding the right pro, user can send a group inquiry.
Digitalised Professionals
Digitalised Professionals
The profile includes the most important information for the investors (based on interviews and A/B tests).
Highlighting crucial information leads to increased inquiry volume.
Home Building Inquiry
Home Building Inquiry
Construction pros consider an inquiry as valuable when includes: plot, building permit and house plan.
Inquiry Management
Inquiry Management
Investor can manage and see updates on dashboard.
Dashboard for Pros
Dashboard for Pros
Professionals receive an inquiry as an e-mail and SMS, directing to their dashboard.
They can also edit the profile appearance and more.
Inquiry Filter
Inquiry Filter
SMS verification solved problems of spam requests.
Behind the Scenes
Behind the Scenes
Leading product design, I partnered with a small team of developers, managers, marketing and operation specialists to design and build this platform.
Design Reviews
Design Reviews
To make sure that developed solutions pass the quality check.
Design System
Design System
To keep consistency in design and be on the same page with engineering team.
Design Repository
Design Repository
Keeping all the designs tidy is a key to efficient workflow.
Current
Performance
Current
Performance
Last update: December 17th, 2022.
94.1K
94.1K
Monthly
Traffic
Monthly Traffic
4.37%
4.37%
Inquiry Conversion
Rate
Inquiry Conversion Rate
4K+
4K+
Registered
Professionals
Registered Professionals
~5%
~5%
Xella Monthly Sales Connected to Building Companion
Selected
